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Those who rely exclusively on one social network or digital service without a backup plan are at the mercy of those providers. Privacy issues aside, individuals are at risk of losing precious memories posted over the years, or could lose contacts should that provider change policy, servers crash or shut down. For businesses, they are at risk if their lifeblood is marketing digitally to a mass audience on that network via organic or paid posts. bit.ly/2Ho9fIy2

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